Online strategy optimization through data

·

Optimization of the company’s online strategy through data.

Objective

  • Optimization of the company’s online strategy through data
  • Establish the buyer-persona to direct marketing campaigns
  • Determine priority products to focus marketing resources
  • Establish a system to anticipate customer leakage
  • Create a recommendations system to increase average ticket size

Methodology

  • Advanced data analytics
  • Clustering
  • RFM
  • Association rules

Results

Client profiles

60.000 clients

19 profiles

Priority product basket

15.000 references

500 top products

Association rules

900 rules to
implement online

15 rules to
implement offline

Datacy has become our trusted partner for our online strategy. They bring the best possible solutions to our needs and are constantly bringing new ideas for projects and improvements in our data analytics. This has allowed us to vastly improve our knowledge of our online.

Rubén Fernández - Gerente de Centro Dietético